Good Neighbor Dental is a busy, multi-office business with a small town approach to patient service. With five locations in the Virginia area, Good Neighbor offers general, cosmetic and surgical dentistry services.
Though Good Neighbor Dental was expanding rapidly and serving multiple locations, they wanted to maintain a friendly, neighborhood feel when creating the company brand. The voice needed to have authentic, mass appeal, and the messaging required addressing diverse demographics.
Using bright, positive design aesthetics and a strong message of affordability and quality of care, Think Baseline created an extensive branding and advertising campaign that effectively told the Good Neighbor Dental story and resulted in higher visibility to new clients—and among the other dental offices.
Letterhead & Envelope (Stationery) Design
Appointment Reminder Cards
Appointment Reminder Postcard mailer
School Excuse Note Pad design
Promotional Flyers (Series)
Expo Materials Design
Expo Pull-Up Banner
Expo Table-top Display
Expo Branded Table Cover
Branded Social Media Graphics
Facebook Cover & Profile Graphic
Facebook Instream Ads
Interior/Office Space Branded Canvas Wraps design
Custom Thank You Cards
Promotional Door Hangers (Series: special offer; now open)
Promotional Car Magnet design
Promotional Window Cling design
Magazine Ads (series)
“Before we used Think Baseline, we were just winging it. Since Think Baseline got involved, our materials have taken on a professional, polished look that I thought only big companies with big marketing firms could produce. We shine above all our peers, and get noticed where others get lost in the shuffle.”
— Dr. Tim Johnston, Norge Dental Center and Good Neighbor Dental