A Perfect Fit came to us when they wanted to start seriously advertising their specialty bra boutique. As their new creative partner we created a strategy to get the word out that A Perfect Fit is a sensible and smart option for every woman. With playful messaging and soft, inviting branding, we created a new look for them to be proud of. The marketing campaign strategy brought in a significant amount of new business for the boutique and some much needed relief for “the girls”.