About Us
Behind every great brand is a team of wildly passionate creative experts.
Want a team that’s as passionate about your business as you?
We’re a team of innovative, fearless creative types, with the drive and desire to push boundaries and explore the unexplored. We live and breathe branding and design. It makes us ridiculously happy to help our clients discover the best and boldest ways to make their brand shine.
We help your brand kick some serious ROI
Drive
We are fully dedicated to you and your brand. In fact, think of us as an extension of your team. That means we give it everything we’ve got and more to create something that you can be proud of—and that your customer can relate to.
Courage
This work isn’t for wallflowers. It takes a certain audacity to break through the standard branding tactics and find the right way to share your story. We break rules, we make up rules and we do it all with absolute confidence.
Savvy
Every project we take on is approached from multiple angles, driven by strategy and informed by ingenuity. Our team is a combination of expert designers, writers, developers and strategists—all with an insatiable curiosity for this industry.
You’ll need visuals that wow and a voice that carries. Enlist the support of our team of branding experts who share your passion, believe in your vision and can create a smart, gorgeous and effective way for you to put your business in the right spotlight. Let’s schedule a complimentary consult call and get to know each other.
Think Baseline Leadership
Megan Mullaney
President
A Fearless leader with mad organizational skills
Megan has been making things look fabulous as a profession for more than 14 years. She loves approaching creative challenges from unexpected angles and exploring new and unique ways to visually communicate brands. Her love of design doesn’t stop outside of the Think Baseline office; she has served on the Board for the American Advertising Federation of Greater Frederick for 10 years, ultimately serving as President before her retirement.
Megan has built a successful business by partnering with like-minded creatives and providing her clients with smart, stunning work. She approaches design with an elegant and functional aesthetic, using clean lines and beautiful typography.
Get to Know Megan
Secret Identity:
I’m a Top Chef in my own head—I love baking and cooking.
Unhealthy Obsession:
Peanut butter and wine. Not necessarily together.
Unexpected Factoid:
I wanted to be an FBI agent when I first started college.
Cocktail of Choice:
Vodka, seltzer, lime.
Personal Quote:
“Make today so awesome, yesterday gets jealous.”
First Design Memory:
The Hungry Caterpillar was my favorite book as a child, and I loved the illustrations.
Off-hours Fun:
Anything involving outdoors, boating or the beach, and hanging out with the dogs.
When Inspiration Strikes:
I get my best ideas at the weirdest times…in the shower, at 3:00 a.m., riding on the escalator. My creative brain is on 24/7.
Random Hobbies:
Fishing and riding jet skis.
Briana McPherson
Creative Director
A Multi-Tasking Master and Problem-Solving Pro
Briana’s artistic background is strongly rooted in drawing and painting—she has been incorporating those talents into her designs for more than 15 years. Her design aesthetic integrates illustration or hand-drawn elements, giving projects a powerful and unique dimension. She’s won local and national awards for her gorgeous work, and has been featured in the LogoLounge Master Library series and Graphic Design USA.
Growing up, Briana was surrounded by artistic influence and had a deep appreciation for it at a young age; her mom was an art teacher and her dad is a graphic designer. She has fond memories of watching him handset type and create illustrations without the use of a computer.
Get to Know Briana
Superpower:
I’m an awesome juggler of many things—being a super-mom, working, home life, friends, cats. I don’t actually juggle cats, though.
Unhealthy Obsession:
Cheese, cheese, CHEESE. My nickname in college was actually Cheese, and not just because I went by Bri.
Unexpected Factoid:
I was a major tomboy early in life. I loved to fish, play in mud, get in trouble with my brothers and watch Teenage Mutant Ninja Turtles. I once wrote a letter to the editor of Boy’s Life and it got published!
Cocktail of Choice:
Vodka soda with lime. Or an old fashioned.
Personal Quote:
“Creative minds are rarely tidy.”
First Design Memory:
Watching my dad create bold, typographic posters by hand.
Off-hours Creativity:
Getting lost in imaginary worlds with two kids. Seeing the world through their eyes is incredibly inspirational.
When Inspiration Strikes:
I get my best ideas when I collaborate with Megan. We put our creative minds together and bounce ideas around and end up with fantastic concepts. I also get great ideas in the middle of the night.
Random Hobbies:
Tea parties with my daughter and her stuffed animal posse. Making jewelry and painting whimsical watercolors. Party planning. Doodling. Attempting to cook.
Awards & Honors
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2017 Patricia Martin Crystal Prism Service Award
Megan Mullaney, Recipient
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2017 Silver ADDY Award
Humane Society of the United States, Humane Economy Book Cover
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2017 Silver ADDY Award
Baseline Technologies Website
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2016 Gold Addy Award
Brewer’s Alley Oh My Gourd! Spiced Ale, Beer Packaging
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2016 Silver Addy Award
Brewer’s Alley India Pale Ale, Beer Packaging
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2016 Silver Addy Award
Brewer’s Alley Brickhouse Oatmeal Stout, Beer Packaging
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2016 Silver Addy Award
Brewer’s Alley Beer Packaging Illustration series
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2016 Silver Addy Award
Sass Well Logo & Brand Identity
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2015 Best of show Award
Norge Dental Center, Douglas Lost Tooth Kit
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2015 Gold Addy Award
IEC Conference Brand Campaign
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2015 Gold Addy Award
Norge Dental Center, Douglas Lost Tooth Kit
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2015 Silver Addy Award
IEC 2014 Conference Save The Date
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2015 Silver Addy Award
Good Neighbor Dental Brand Campaign
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2015 Silver Addy Award
Bare Bites Logo Family
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2014 Judge’s award
Norge Dental Center, Douglas Campaign
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2014 Gold Addy Award
Norge Dental Center, Douglas Campaign
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2014 Gold Addy Award
Norge Dental Center, Douglas Mailer
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2014 Gold Addy Award
Brewer’s Alley Czech Mate Pilsner Packaging
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2014 Silver Addy Award
Mary Kate McKenna Photography Website
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2014 Silver Addy Award
Smooch Brand Campaign
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2013 Gold Addy Award
IEC 2013 Conference Save The Date
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2013 Silver Addy Award
Norge Dental Center Website
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2013 Silver Addy Award
Bare Bites Packaging Campaign
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2013 Silver Addy Award
Brewer’s Alley Opera House Pale Ale Packaging
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2012 Silver ADDY Award, district 2
Freez King Website
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2012 Best of Show Award
Freez King Website
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2012 Judge’s award
Freez King Website
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2012 Judge’s award
Freez King Brand Identity
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2012 Judge’s Award
Brewer’s Alley Wedding Alt Packaging
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2012 Gold Addy Award
Freez King Website
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2012 Gold Addy Award
Freez King Brand Identity
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2012 Gold Addy Award
Brewer’s Alley Wedding Alt Packaging
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2012 Silver Addy Award
Freez King Exterior Sign
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2012 Silver Addy Award
Smooch! Studio Website
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2011 Judge’s Award
Garden at 147 Interior Sign
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2011 Gold Addy Award
Garden at 147 Logo
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2011 Silver Addy Award
Mental Health Assoc. Capital Campaign Brochure
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2011 Silver Addy Award
Garden at 147 Interior Sign
