If your business has a magazine—whether circulated internally or externally—when is the last time you took a close look at the design? If it’s been awhile since the initial launch, you may want to consider evolving your publication and giving it a new look and feel. Or, if you’re considering launching a publication to highlight your business and brand, you may not know where to start.
Are magazines still relevant?
The short answer is “yes!” The longer answer is all about relevance, knowing your audience, and having a good-looking publication. But if you’ve been questioning whether or not your magazine still has a chance of being noticed, take these facts into account:
- Print magazines get more read time than digital
- Words are usually retained better when reading in print versus online
- Those readers who choose magazines are more at ease and open to the content
What makes a magazine great?
Glossy pages and eye-catching headlines are what sells the big-name magazines. But what about smaller print publications that need to get noticed?
Know your audience.
Whether you have a publication geared toward a specific industry, or one targeted to a geographic location, it’s vital to know who you’re speaking to. Sound simple? If you’re not reaching the desired audience, you might want to take a second look at what you’re offering, who you’re offering it to, and where it’s being offered.
Valuable content creates shelf life.
When your magazine is filled with interesting content, beautiful photography, and pleasing design, that publication is likely to stick around longer. Extending the shelf life of your magazine means more eyes on it, more subscribers, and more opportunities for your business.
Good looks count.
Your publication can be filled with fascinating articles, but if the design is lacking, it won’t get a lot of attention. You want pages that draw people in, create feelings of aspiration or education, and allow people to escape.
Where do you start?
Whether you want to give your current magazine a facelift, or are considering launching a new publication, it’s a smart idea to bring in a team of experts. Think Baseline is a team of creative experts that knows how to take a magazine from mediocre to amazing. We can overhaul the entire aesthetic, or start small and slowly evolve the look.
A few good questions to start thinking about when considering a magazine makeover:
- What is your current curriculation, and what do you want it to be?
- Where are your magazines found, e.g., internally, tourist destinations, etc.
- What are the pain points around your publication?
- What kind of feedback have you received that makes you consider a redesign?
- What are your goals for the future of this publication?
- Do you have a steady source of excellent content and imagery?
Magazines are still very much a relevant way to showcase your business and brand. When done well and right, they can be a cost-saving way to attract customers, create more employee happiness, increase memberships, or gain attention from a whole new audience.
Would you like to discuss your company’s publication and how we can give it a fresh new look? Schedule a chat with the Think Baseline team and we’ll be happy to get you started.
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