Humane Society of the United States

Client Challenge:

Where does a national organization of lifesavers turn for brand help?

The Humane Society of the United States is a non-profit organization dedicated to ending animal cruelty and protecting animals with compassionate action.


The HSUS is a large organization with many moving parts and multiple creative needs. Though they have an in-house marketing and design department, the volume of creative projects exceeds their bandwidth. They need a consistent and trusted relationship with a team that can effectively portray their mission with striking visuals and smart design that stay true to their organization-wide brand.


Since 2011, we’ve been a trusted partner of the HSUS—and an extension of the existing creative team. From event branding to organization collateral, we handle the complete creative cycle, including printing and mailing services. We’ve even designed the cover for the CEO’s latest book!


Brand Aesthetic Development for Fundraising Events

Save the Date Event Mailer design

Event Sponsorship Acquisition Brochures

Event Attendee Acquisition/Teaser packages Brochures

Premier Event Invitation Package design (invitation, special insert, reply card, reply envelope, carrier envelope)

e-Invitation design

Branded Escort Card design

Branded Menu Card design

Branded Pledge Card & Envelope design

Event Program booklet

Event Interior Signage: way-finding signage, sponsor signage, auction signage

Branded Social Media Graphics

Facebook Event Cover Graphics

Instagram Instream Graphics


“As a nonprofit with a small in-house design team, we rely on Think Baseline to create materials for many of our key yearly advocacy events. Working with them is immensely helpful; we know we can reach out with projects both old and new and receive well-designed, creative assets. Off-loading some of our larger projects frees us up to work on quick-moving projects in-house, which our campaigners appreciate.”

— Humane Society of the United States, branding team