IEC Convention & Expo (Portland, OR)
Client Challenge:
What does your event need to create shock and awe?
Engagement:
The Independent Electrical Contractors national convention brings contractors together for educational sessions, networking, an interactive expo and invaluable business takeaways and peer connections.
THE CHALLENGE
The annual IEC national convention and expo needed branding that reflected the theme of “Discover Something New.” The designed materials needed to attract attendees to the annual national conference.
THE SOLUTION
Think Baseline took the idea of an “explorer” aesthetic for the brand, focusing on the incredible outdoor beauty of the Portland area. We wove that in with the IEC’s electrical theme that is consistent in all of the association’s materials.
Deliverables
Event Logo Design
Event Brand Aesthetic Development
Magazine Ads (series)
Branded Convention App
Email Banner Graphic
Pull-Up Banner Display
Branded Expo Registration Forms
Branded Convention Registration Forms
Branded Social Media Graphics
Facebook Cover & Profile Graphic
Twitter Cover
Sale Sheet/Flyer Designs
Promotional Convention Flyer
Onsite Promotional Special Events Flyers (series)
Point of Purchase Display w/ Free Expo Pass component
Multi-Page Booklets/Brochures/Publications
Save the Date brochure mailer
Sponsor Acquisition Brochure
Pre-Convention Guide, Publication
Onsite Guide, Publication
Onsite Schedule At A Glance Brochure
Onsite Branded Signage
Branded Powerpoint design, for onsite events and presentations
Raves
“The association’s convention marketing all underwent a complete design and messaging overhaul. Throughout the process of the redesigns, Think Baseline were more than graphic designers, they were partners. In addition to their cutting-edge and eye-catching design services, they provided ideas to ensure optimal audience response.”
— Joseph G. Cephas, M.A., VP of Public Affairs, Independent Electrical Contractors, Inc.
