IEC Convention & Expo (Portland, OR)

Client Challenge:

What does your event need to create shock and awe?

The Independent Electrical Contractors national convention brings contractors together for educational sessions, networking, an interactive expo and invaluable business takeaways and peer connections.


The annual IEC national convention and expo needed branding that reflected the theme of “Discover Something New.” The designed materials needed to attract attendees to the annual national conference.


Think Baseline took the idea of an “explorer” aesthetic for the brand, focusing on the incredible outdoor beauty of the Portland area. We wove that in with the IEC’s electrical theme that is consistent in all of the association’s materials.


Event Logo Design

Event Brand Aesthetic Development

Magazine Ads (series)

Branded Convention App

Email Banner Graphic

Pull-Up Banner Display

Branded Expo Registration Forms

Branded Convention Registration Forms

Branded Social Media Graphics

Facebook Cover & Profile Graphic

Twitter Cover

Sale Sheet/Flyer Designs

Promotional Convention Flyer

Onsite Promotional Special Events Flyers (series)

Point of Purchase Display w/ Free Expo Pass component

Multi-Page Booklets/Brochures/Publications

Save the Date brochure mailer

Sponsor Acquisition Brochure

Pre-Convention Guide, Publication

Onsite Guide, Publication

Onsite Schedule At A Glance Brochure

Onsite Branded Signage

Branded Powerpoint design, for onsite events and presentations


“The association’s convention marketing all underwent a complete design and messaging overhaul. Throughout the process of the redesigns, Think Baseline were more than graphic designers, they were partners. In addition to their cutting-edge and eye-catching design services, they provided ideas to ensure optimal audience response.”

— Joseph G. Cephas, M.A., VP of Public Affairs, Independent Electrical Contractors, Inc.