Mar-Lu View Nursery

Client Challenge:

How does an older business create new growth while staying true to its roots?

Engagement:

Company Branding

Mar-Lu View Nursery & Landscaping has been family owned and operated since 1979. The Maryland-based business includes a garden center, retail nursery, landscaping services.

THE CHALLENGE

After a change in ownership, Mar-Lu View Nursery and Landscaping was seeking a brand refresh to launch alongside the newly remodeled facilities. The client wanted to spotlight the new expansion and look, while honoring the long-standing place the business holds in the community.

THE SOLUTION

Starting with an update to the company logo, the Think Baseline team gave the Mar-Lu View brand a visual makeover. An inviting color palette was used, drawing from the cool tones of nature and the warm richness of vintage barns. Along with a new logo, Think Baseline created a suite of branding materials reflecting the newly revised community-focused messaging.