The Challenge

The client wanted us to conceive and develop a new, strong brand that stood out in a competitive market. From print collateral to digital design to signage, Rockpoint needed smart, professional and beautiful design that was eye-catching and appealing to property owners, investors and potential buyers or lessees.

The Solution

Rockpoint was a start-up company in need of brand recognition. To build a brand that really got noticed in the saturated market, we focused on visual impact. A bright, high-contrast color palette married with strong design and clean graphics gave Rockpoint a look that was both professional and exciting. Signage that stands out and gets noticed throughout the area’s expansive business parks was a must-have, and the digital design included strategic UX for ease of online navigation. The resulting design deliverables are bold and eye-catching and give Rockpoint a leg up on the competition.