Rockpoint Commercial is a commercial leasing, development, construction and property management firm based in Frederick Maryland. They specialize in medical and professional offices and retail properties.
The client wanted us to conceive and develop a new, strong brand that stood out in a competitive market. From print collateral to digital design to signage, Rockpoint needed smart, professional and beautiful design that was eye-catching and appealing to property owners, investors and potential buyers or lessees.
Rockpoint was a start-up company in need of brand recognition. To build a brand that really got noticed in the saturated market, we focused on visual impact. A bright, high-contrast color palette married with strong design and clean graphics gave Rockpoint a look that was both professional and exciting. Signage that stands out and gets noticed throughout the area’s expansive business parks was a must-have, and the digital design included strategic UX for ease of online navigation. The resulting design deliverables are bold and eye-catching and give Rockpoint a leg up on the competition.
Logo Family Design
Outdoor Property/Sales Signage
Property Sale Sheets (Series)
Email Marketing Template
Expo Materials Design
Expo Display Backdrop
Expo Pull-Up Banner
Expo Table-top Display
Expo Takeaway – Branded Re-useable Tote bag
Promotional Coffee Sleeve
Interim 1-Page Website Design
“I worked with Think Baseline and have been impressed every step of the way. From the initial thorough information gathering session to the design review and implementation of all the materials, the team has been great to work with.”
— Justin Ausherman, President, Rockpoint Commercial