Rockpoint Commercial

Client Challenge:

How does a commercial real estate company’s brand tower over the competition?

Rockpoint Commercial is a commercial leasing, development, construction and property management firm based in Frederick Maryland. They specialize in medical and professional offices and retail properties.

The Challenge

The client wanted us to conceive and develop a new, strong brand that stood out in a competitive market. From print collateral to digital design to signage, Rockpoint needed smart, professional and beautiful design that was eye-catching and appealing to property owners, investors and potential buyers or lessees.

The Solution

Rockpoint was a start-up company in need of brand recognition. To build a brand that really got noticed in the saturated market, we focused on visual impact. A bright, high-contrast color palette married with strong design and clean graphics gave Rockpoint a look that was both professional and exciting. Signage that stands out and gets noticed throughout the area’s expansive business parks was a must-have, and the digital design included strategic UX for ease of online navigation. The resulting design deliverables are bold and eye-catching and give Rockpoint a leg up on the competition.


Logo Family Design

Magazine Ad

Business Card

Brochure (Series)

Outdoor Property/Sales Signage

Property Sale Sheets (Series)

Email Marketing Template

Expo Materials Design

Expo Display Backdrop

Expo Pull-Up Banner

Expo Table-top Display

Expo Takeaway – Branded Re-useable Tote bag

Promotional Coffee Sleeve

Interim 1-Page Website Design

Website Design

Website Content


“I worked with Think Baseline and have been impressed every step of the way. From the initial thorough information gathering session to the design review and implementation of all the materials, the team has been great to work with.”

— Justin Ausherman, President, Rockpoint Commercial