Whether you’re preparing to launch a new business or you have an established business, one of the most important assets your brand can have is a strong voice. Unfortunately, many businesses focus solely on design and neglect to develop a… Read More

Are you thinking about redesigning your company website, creating company collateral, or restructuring an internal marketing piece? If you don’t have the in-house team to do the work, you may be considering two options: hiring staff or hiring an agency…. Read More

If your business has a magazine—whether circulated internally or externally—when is the last time you took a close look at the design? If it’s been awhile since the initial launch, you may want to consider evolving your publication and giving… Read More

If you are preparing to launch a new brand, or have an established company that needs a bit of brand polish, it’s a smart idea to get a professional brand audit and strategic assessment. Does that sound really serious? Well,… Read More

Is your brand feeling a bit out of date…or totally expired? The process of rebranding can seem daunting for a company, both time-wise and financially. So how can you wake up a tired brand without spending a fortune? Who’s a… Read More

So you’ve got a successful brand. You’re recognized, you have a good customer base, and you feel confident that people relate positively to your business. A word of advice: don’t rest on your branding laurels.   With the increasing number… Read More

Think your employees have nothing to do with your brand’s potential? Think again. Having a solid, happy work culture is the smartest foundation to start with when you’re launching or remaking your brand. Consider successful start-ups owned by employees, or… Read More

You’ve got a new brand. Now what? Whether you’ve recently launched a company, decided to give your brand a facelift, or are in the beginning stages of developing your identity, we can’t overemphasize the importance of doing it right. From… Read More

If you’re a creative professional, you’ve probably experienced a bit of burnout. Writer’s block, design paralysis…it’s common for us to feel a bit stuck sometimes, or even just feel “meh.” At this time of year, creative burnout is the norm…. Read More

Whether you’re just about to pull the trigger on a new site, or in the final stages of completion, there are plenty of ways to put your new digital digs in the spotlight. Take a look at these surefire tips… Read More