A change in management or ownership is the perfect time to reinvent your brand, and get clientele excited about something fresh and new. Nuvo Salon & Spa, located in Frederick, Maryland, was under new ownership and was ready to reinvent themselves. With many years of experience in the upscale salon and spa service industry, Nuvo wanted a look that embodied elegance and luxury.

The result is a rich, warm and luxurious brand aesthetic, featuring a custom monogram that would easily translate to embroidered spa robes, product packaging and branded materials distributed to customers.

Nuvo Salon & Spa Brand Board