Nuvo Salon & Spa

A change in management or ownership is the perfect time to reinvent your brand, and get clientele excited about something fresh and new. Nuvo Salon & Spa, located in Frederick, Maryland, was under new ownership and was ready to reinvent themselves. With many years of experience in the upscale salon and spa service industry, Nuvo wanted a look that embodied elegance and luxury.

The result is a rich, warm and luxurious brand aesthetic, featuring a custom monogram that would easily translate to embroidered spa robes, product packaging and branded materials distributed to customers.


Nuvo Salon & Spa Brand Board


About Think Baseline

Think Baseline delivers branding solutions that get your business noticed—and remembered. We deliver stunning graphics and persuasive messaging to give your brand a bigger voice and a bigger bottom line. We’re a combination of talented designers, writers, developers and strategists driven by a passion for impactful design that creates momentum for your brand. We are an award-winning agency who is proud to work with a wide variety of clients in the Maryland, D.C. and Virginia areas, and beyond.

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