American Society of Interior Designers (ASID)

Client Challenge:

How does an organization of interior designers reinvent its look?

ASID is a community of creative professionals with the mission of supporting interior designers, sharing their creative visions, and imparting the great value of their work. Along with peer collaboration and connection, ASID focuses on and shares the emotional power of design and how it moves us..

The Challenge

ASID had an established brand and presence, but their marketing materials needed some remodeling. ASID wanted a creative refresh, including a redesign of multiple websites (their national website and approximately 50 of their chapter sites) and all of their social media and digital advertising graphics.  

ASID lacked an internal design team, but the organization’s widespread online presence meant a great deal of work that needed to be turned around quickly. The content that ASID provides is constantly evolving, and they needed a team to keep up with the pace.

The Solution

Think Baseline created a new design that infused the brand aesthetic with more color, and took it from a more traditional place to one that is modern and exciting. By providing work that connects with designers on a creative and personal level, a new look was established that pushed their old boundaries—a perfect reflection of the organization’s mission of design that impacts lives.

Each program and event was given a unique design, but each design was obviously from the same creative brand, giving a cohesion and continuity that was previously lacking. Think Baseline has become an external design resource that is an extension of the ASID team. The close, daily collaboration has created a partnership that is successful and enjoyable for everyone.


Website Re-Design

White Papers

Design Briefs

Industry Reports

Email Campaign Design

Postcard Campaigns

Promotional Flyers

Magazine Ads

T-shirt Designs


Custom Illustrations

Social Media Graphics & Ads

Facebook Branding

Twitter Branding

Membership Acquisition & Renewal Direct Mail Packages

Branded Materials for Internal and External Programs

Program Logo Design

Program Brand Aesthetic Creation & Development

Program Brochure Design

Program Email Design

Program Social Media Graphics

Program PowerPoint Presentations

Branded Event Materials

Event Logo Design

Event Brand Aesthetic Creation & Development

Event Email Design

Event Social Media Graphics

Event Program Booklets

Event Signage

Event PowerPoint Presentations

Onsite Event Materials

Tradeshow Displays


“Working with ASID presents the unique pressure of designing for the design community. Think Baseline continually exceeds the lofty expectations set by our organization. Through a thoughtful approach to every project, Think Baseline has helped ASID retool our brand to properly represent our messaging. The extraordinarily talented team of graphic designers provides expertise and skillful design that has resulted in near flawless execution of hundreds of projects, both in print and digital.”

— Joseph G. Cephas, Vice President – Communications, ASID