Good Neighbor Dental

Client Challenge:

How does a fast-growing dental franchise create a brand that’s down to earth?

Good Neighbor Dental is a busy, multi-office business with a small town approach to patient service. With five locations in the Virginia area, Good Neighbor offers general, cosmetic and surgical dentistry services.


Though Good Neighbor Dental was expanding rapidly and serving multiple locations, they wanted to maintain a friendly, neighborhood feel when creating the company brand. The voice needed to have authentic, mass appeal, and the messaging required addressing diverse demographics.


Using bright, positive design aesthetics and a strong message of affordability and quality of care, Think Baseline created an extensive branding and advertising campaign that effectively told the Good Neighbor Dental story and resulted in higher visibility to new clients—and among the other dental offices.


Logo Design

Letterhead & Envelope (Stationery) Design

Business Cards

Appointment Reminder Cards

Appointment Reminder Postcard mailer

School Excuse Note Pad design

Brochure Series

Promotional Flyers (Series)

Interior Signage

Expo Materials Design

Expo Pull-Up Banner

Expo Table-top Display

Expo Branded Table Cover

Branded Social Media Graphics

Facebook Cover & Profile Graphic

Facebook Instream Ads

Interior/Office Space Branded Canvas Wraps design

Custom Thank You Cards

Promotional Door Hangers (Series: special offer; now open)

Promotional Car Magnet design

Promotional Window Cling design

Magazine Ads (series)

Website Design


“Before we used Think Baseline, we were just winging it. Since Think Baseline got involved, our materials have taken on a professional, polished look that I thought only big companies with big marketing firms could produce. We shine above all our peers, and get noticed where others get lost in the shuffle.”

— Dr. Tim Johnston, Norge Dental Center and Good Neighbor Dental