Norge Dental Center

Client Challenge:

How does a brand break out of the pre-fab marketing box?

Norge Dental Center is a Williamsburg, VA-based team of dentists that provide complete dentistry services including cosmetic, emergency, general, pediatric and restorative.


Norge Dental was experiencing a bit of a brand identity crisis. Using multiple vendors, dentist-office-in-a-box solutions, and generic marketing materials was creating a lack of consistent messaging, brand aesthetic, and call to action. They needed a demographic to focus on and a design that appealed to their target audience.


Think Baseline started by identifying the target demographic—primarily women living in Williamsburg and the nearby coastal towns. From there, we created an entirely new brand that would resonate with audience, keeping the look and feel light, upscale and charming.


Logo Refresh

Brand Style Guide

Brochure Design (series)

Ad Design (series)

Stationery Design

Business Cards

Letterhead & Envelopes

Appointment Reminder postcard

Facebook Branding

Website Design

Lead Generating Opt In Downloadables (series)

Email Blast template design

Exhibitor Materials

Banner Ups

Table Signage

Branded Thank You Cards

Marketing Initiative Package Design



“Before we used Think Baseline, we were just “winging it” on our graphic art work and design of our promotions. Since Think Baseline got involved, our materials have taken on a professional, polished look that I thought only big companies with big marketing firms could produce. We shine above all our peers, and get noticed where others get lost in the shuffle. Think Baseline has given us the look of success on all our materials.”

— Dr. Tim Johnston, Norge Dental Center, & Good Neighbor Dental