THE CHALLENGE

Hope Furrer Associates caters to a high-end clientele, offering a traditional sensibility with a very forward sense of design. Wishing to reflect the sophisticated and high-end work done by the firm, they asked Think Baseline for a brand overhaul—a re-engineering of the look and feel. The company wanted a mix of the existing brand and a something new, fresh and bold that would highlight their impressive work, client list and impeccable taste.

THE SOLUTION

Think Baseline worked closely with this client, creating a truly customized design that was as detail-oriented as the engineers it represented. Combining a soft, elegant color palette with clean lines and stunning photographic examples of their work, the brand was given new life.