Independent Electrical Contractors

Client Challenge:

How do you handle full-time design needs with no in-house creative team?

The Independent Electrical Contractors is a national trade association serving merit shop electrical and systems contractors. The IEC acts as the representative for the industry regarding policies that affect the members, and works to aid the country’s economic growth via skilled labor and the ideals of free enterprise.


The IEC had a great deal of design needs, within their main organization and throughout some local chapters. They needed one resource for all of their creative, and they needed a partner who could elevate the look and feel of the IEC brand.


We began a creative partnership with IEC that is ongoing. We have rebranded all IEC events as well as internal and external communications including the website, magazine and stationery. We act as an extension of the IEC team, providing creative solutions for projects of all sizes. IEC relies on the Think Baseline team for any design requests, and we are essentially their off-site in-house design team.


Old Website (July 2011)

  • Monthly Visits: 7,875 unique, 12,742 total
  • Page views: 32,345
  • Average Session Duration: 1:05

New Website (August 2015)

  • Monthly Visits: 16,084 unique, 20,385 total
  • Page views: 53,342
  • Average Session Duration: 2:22


Website Re-Design

Magazine Design

Annual Report Design

Business Card Design

Large Format Promotional Banners & Graphics

Facebook Branding

Twitter Branding

Instream Social Media Graphics & Ads

Promotional Flyers

Magazine Ads

Membership Acquisition & Renewal Pocket Folder Package

Branded Materials for Internal and External Programs

Programs Logo Design

Programs Brand Aesthetic Creation & Development

Programs Brochure Design

Programs Course Catalog Design

Programs Flyer Design

Programs Certificate Design

Programs Door Clings

Branded Event Materials for National Conventions, Policy Conferences & Business Summits

Event Logos

Event Brand Aesthetic Creation & Development

Event Email Banners

Event Brochure Mailers

Event Rack Cards

Onsite Event Materials


“IEC has utilized Think Baseline as our primary graphic designer since 2011. In that time, IEC has had three significant redesigns, all of which Think Baseline played a critical role. Throughout the process of the redesigns, Think Baseline were more than graphic designers, they were partners. They consistently provide top-of-the-line design work on budget and, most importantly, on time. They are willing to work on tight deadlines and always have a deep understanding for what is needed for a project. The only thing that matches Think Baseline’s hard work and ingenuity is their phenomenal design talent.”

— Joseph G. Cephas, M.A., VP of Public Affairs, Independent Electrical Contractors, Inc.