IEC Convention & Expo (Baltimore, MD)
Client Challenge:
How can your event really spark some engagement?
Engagement:
The Independent Electrical Contractors national convention brings contractors together for educational sessions, networking, an interactive expo and invaluable business takeaways and peer connections.
THE CHALLENGE
The annual IEC national convention and expo requires branding specific to the event’s location, and also must include electrical themes in the aesthetic. For this event, the location was Baltimore, MD.
THE SOLUTION
Think Baseline took inspiration from the colors of the Maryland state flag and from the industrial feel of the city, then combining the design with fun and interesting facts about Baltimore. This visual approach gave the promotional pieces created for the convention a unique and geo-centric appeal. Since it was also an opportunity to share with attendees things to do in Baltimore, we collaborated with the city’s Visitor Bureau, which provided us with the latest tourism information and some beautiful imagery.
Deliverables
Event Logo Design
Event Brand Aesthetic Development
Magazine Ads (series)
Branded Convention App
Email Banner Graphic
Pull-Up Banner Display
Branded Expo Registration Forms
Branded Convention Registration Forms
Branded Social Media Graphics
Facebook Cover & Profile Graphic
Twitter Cover
Sale Sheet/Flyer Designs
Promotional Convention Flyer
Onsite Promotional Special Events Flyers (series)
Point of Purchase Display w/ Free Expo Pass component
Multi-Page Booklets/Brochures/Publications
Save the Date brochure mailer
Sponsor Acquisition Brochure
Pre-Convention Guide, Publication
Onsite Guide, Publication
Onsite Schedule At A Glance Brochure
Onsite Branded Signage
Branded Powerpoint design, for onsite events and presentations
Raves
“The association’s convention marketing all underwent a complete design and messaging overhaul. Throughout the process of the redesigns, Think Baseline were more than graphic designers, they were partners. In addition to their cutting-edge and eye-catching design services, they provided ideas to ensure optimal audience response.”
— Joseph G. Cephas, M.A., VP of Public Affairs, Independent Electrical Contractors, Inc.
