IEC Convention & Expo (Baltimore, MD)

Client Challenge:

How can your event really spark some engagement?

The Independent Electrical Contractors national convention brings contractors together for educational sessions, networking, an interactive expo and invaluable business takeaways and peer connections.


The annual IEC national convention and expo requires branding specific to the event’s location, and also must include electrical themes in the aesthetic. For this event, the location was Baltimore, MD.


Think Baseline took inspiration from the colors of the Maryland state flag and from the industrial feel of the city, then combining the design with fun and interesting facts about Baltimore. This visual approach gave the promotional pieces created for the convention a unique and geo-centric appeal. Since it was also an opportunity to share with attendees things to do in Baltimore, we collaborated with the city’s Visitor Bureau, which provided us with the latest tourism information and some beautiful imagery.


Event Logo Design

Event Brand Aesthetic Development

Magazine Ads (series)

Branded Convention App

Email Banner Graphic

Pull-Up Banner Display

Branded Expo Registration Forms

Branded Convention Registration Forms

Branded Social Media Graphics

Facebook Cover & Profile Graphic

Twitter Cover

Sale Sheet/Flyer Designs

Promotional Convention Flyer

Onsite Promotional Special Events Flyers (series)

Point of Purchase Display w/ Free Expo Pass component

Multi-Page Booklets/Brochures/Publications

Save the Date brochure mailer

Sponsor Acquisition Brochure

Pre-Convention Guide, Publication

Onsite Guide, Publication

Onsite Schedule At A Glance Brochure

Onsite Branded Signage

Branded Powerpoint design, for onsite events and presentations


“The association’s convention marketing all underwent a complete design and messaging overhaul. Throughout the process of the redesigns, Think Baseline were more than graphic designers, they were partners. In addition to their cutting-edge and eye-catching design services, they provided ideas to ensure optimal audience response.”

— Joseph G. Cephas, M.A., VP of Public Affairs, Independent Electrical Contractors, Inc.