IEC Convention & Expo (Fort Worth, TX)
Client Challenge:
How can we give local IEC chapters an authentic, down-home Texas experience?
Engagement:
The Independent Electrical Contractors Convention brings contractors together for educational sessions, networking, an interactive expo and invaluable business takeaways and peer connections.
THE CHALLENGE
The annual IEC National Convention and Expo requires branding specific to the event’s location, and this event took place in Forth Worth, TX. Since many of the IEC chapters are based in the state, it was especially important for this national convention to be authentically Texas.
THE SOLUTION
Think Baseline wanted to provide a true Texas feel while avoiding the expected and over-done “western” design approaches. Using location-authentic imagery, electrical elements, bright colors and vintage textures (…and a Longhorn steer named Earl), the resulting Texas grit was the perfect design direction for this event. Clever copy spiked with cowboy cool gave the design even more punch. Even the paper choice (a stipple texture with a sandblasted feel) and the envelopes used (brown kraft paper) contributed to giving this branding a personality as big as Texas.
Deliverables
Event Logo Design
Event Brand Aesthetic Development
Magazine Ads (series)
Branded Convention App
Email Banner Graphic
Pull-Up Banner Display
Branded Expo Registration Forms
Branded Convention Registration Forms
Branded Social Media Graphics
Facebook Cover & Profile Graphic
Twitter Cover
Sale Sheet/Flyer Designs
Promotional Convention Flyer
Onsite Promotional Special Events Flyers (series)
Point of Purchase Display w/ Free Expo Pass component
Multi-Page Booklets, Brochures & Publications
Save the Date brochure mailer
Sponsor Acquisition Brochure
Pre-Convention Guide, Publication
Onsite Guide, Publication
Onsite Schedule At A Glance Brochure
Onsite Branded Signage
Branded Powerpoint design, for onsite events and presentations
Raves
“The association’s convention marketing all underwent a complete design and messaging overhaul. Throughout the process of the redesigns, Think Baseline were more than graphic designers, they were partners. In addition to their cutting-edge and eye-catching design services, they provided ideas to ensure optimal audience response.”
— Joseph G. Cephas, M.A., VP of Public Affairs, Independent Electrical Contractors, Inc.
